A contact of mine sent through a YouTube video earlier today. It was extremely funny and well made, but sickening at the same time. Here it is below:
It describes the selling practices endemic within the Pharmaceutical industry. It presents an industry with little, if any, regard for patients, focused with laser-like precision on the doctors that prescribe their drugs. Sales representatives are selected on the basis of being easy on the eye of those signing the scripts.
It goes on to uncover a litany of questionable practices the industry has adopted to maximise the profit potential for its products.
Had you ever wondered, if all this is common knowledge, why nothing is changing? Do you believe the US government’s “21st Century Cures Act”, Title II Patient-Focused Drug Development, will make a difference?
I think not. These behaviours are hard-wired into an industry in denial.
What to do about it? I’ve written a little something that may help. See it here if interested in changing the industry for ever: